Wednesday, April 25, 2012

Tips for Pricing Your Evanston Home Correctly!


Selling your Evanston home can seem daunting as the real estate market is currently leaning in favor of buyers.  You may be worried about getting a good price for your home or even may be wondering if you home will sell at all!  Yet, as Shoreline Property Advisors and Prudential Rubloff Real Estate agents, our years of expertise tell us that selling your Evanston home is not impossible.  In fact, it can be stress free and efficient if you take time to consider what selling in a buyer’s market means and have a trusted Evanston Real Estate agent by your side.
One of the top concerns for sellers is, of course, the listing price for their Evanston home.  Oftentimes sellers have put time, energy and money into making their house a home, and they want that reflected in the selling price.  And, while we know that pricing your home is one of the toughest parts of the home selling process; the best thing you can do is to remain objective.  Take a look at some of the advice we give to our sellers before you begin dreaming up the perfect price for your home.
Study past sales- While this will take a little work, getting to know what other homes in Evanston have recently sold for will be helpful in giving you appropriate expectations.  Your Evanston Real Estate agent can also provide you with this list and can explain more about the current market value.
Do not confuse active listings with past sales- For those who are new to selling a home, this is key.  The active listings in the Evanston area don’t reflect what the actual selling price for the home.  While these homes are your competition, they shouldn’t be the determining factor on the price point for your home. 
Do not overprice because you have the time- This can be one of the biggest mistakes sellers can make.  They reason that, since they’re not in any hurry to sell, their Evanston home can sit on the market.  The reality?  This can have the opposite effect on your home.  The longer your home sits on the market, the harder it is to sell.  Buyers will assume there’s something wrong with your home, or may not even bother looking at your home if it’s overpriced. 
Leave some room for negotiation, but don't overreach- You never want to feel like you’re giving your home away, but you will want to leave some room for both parties to negotiate.   
Think like a buyer- You’ll want to talk with your Evanston Real Estate agent about current buyer trends.  What are the top things they’re looking for in a home?  What type of flooring or finishes are desirable?  If you’ve been out of the market for some time, chances are things have changed since you last bought a home.  Getting to know what buyers are looking for will help you evaluate your home, help you consider any updates you’d like to make, and allow you to price your home accordingly.
React swiftly and decisively- Being proactive with the price of your home is key.  You want to remain on top of what buyers are saying during the showing of your home and how the market is moving.  Your Evanston Real Estate agent will guide you with this information, and you’ll want to be prepared to respond quickly in order to keep buyers interested in your home.  Don’t delay the inevitable!
We hope that as you consider selling your Evanston home, these tips will help you get a better understanding of pricing your home in today’s market.  Our team of experienced advisors and Evanston Real Estate agents are here to answer any questions you have or to help you get started and take you through the home selling process.
Feel free to contact us today to get started!

Shoreline Property Advisors
@ Prudential Rubloff

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