Wednesday, August 15, 2012

How to Choose the Right Listing Agent to Sell Your Evanston Home!

Selling your Evanston home may seem overwhelming at first, but entrusting your home to the right listing agent can make all the difference in the entire experience.  When it comes to selling a home in today’s market, you need someone by your side who has a vast understanding of the ins and outs of the Evanston Real Estate market

Yet, simply finding a knowledgeable Evanston Real Estate agent doesn’t mean they are the right agent to sell your home.  Whether you live in a renovated condo or a sprawling home with Lake Michigan views; you need an agent who has experience with selling your type of home and with whom you feel completely comfortable. 

In fact, interviewing potential Evanston Real Estate agents is a great way to ensure you’re getting the expertise you deserve!  It may sound unconventional, but asking pertinent questions can help you hone in on choosing the right listing agent for you!  Here are a few important questions to help you get started with your Evanston Real Estate agent interview!

1. How Much?  The question the price the listing agent will want to sell your home at can be very telling.  If you’ve been told $500,00 by other agents and the agent you’re talking with says $600,000; you’ll want to be careful.  Sometimes agents will make promises of a big sale on your home in order to “win” the listing.  You’ll find that if your home is priced too high in the beginning, you’ll end up having to lower the price and your home will sit on the market longer than necessary.  An agent who wants to price your Evanston home correctly from the beginning is one worth hiring!

2. What’s Your Specialty?  Most Evanston Real Estate agents will have a niche market.  If you’re attempting to sell your high end home, an agent who deals mostly with first time sellers won’t be your best choice.  You’ll want to make sure your agent is a match for selling your Evanston home

3. How Will You Market My Home?
  Marketing is one of the key aspects in getting your home sold!  The more visibility your home receives, the better the opportunity for potential buyers to see it!  Your Evanston Real Estate agent should be listing your home on multiple real estate websites, offer a visual tour of your home, and produce other online and offline marketing materials for your home.

4. What Do You Expect of Me?
  A good listing agent will be able to give you advice on what you can do to help your home sell.  Unless your home is in perfect condition for current buyers; you’ll want to get feedback on paint color, appliances, curb appeal, etc...

5. How Many Homes Are You Currently Selling?  An agent with a full marketing team may still be able to give you very personalized attention if they’re working on selling 15 homes, so you’ll want to know who they have working with them.  If they’re on their own, chances are they’ll only be able to successfully handle a few homes at a time.  On the other hand, if you’re they’re only selling client at the moment; you may want to consider their lack of connections and experience.

As Evanston Real Estate agents and advisors here at Shoreline Property Advisors, we want to make sure you have all the information you need to navigate through the home buying or selling process.  We are always here to help answer questions and to guide you through any of your real estate goals!

Feel free to contact us today!  We would be happy to be “interviewed” by you and to help you get your Evanston home sold!


Shoreline Property Advisors
@ Prudential Rubloff

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